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What I do

  • Execute strategic brand marketing plans that drive awareness, equity, and long-term brand love.

  • 5+ years of B2B or B2C media relations & media planning experience

  • Experience working with media in the technology and entertainment industries

  • Excellent personal presentation and networking skills

  • Strong analytical skills and the ability to translate date into actionable insights

  • Ability to develop clear and compelling written content, with the ability to simplify complex topics for diverse audiences

  • Detail oriented with strong project management and editing skills

  • Exceptionally high attention to detail working in a fast paced environment

  • Deep knowledge of music entertainment, artists, genres, culture, and brands.

  • Ability to multitask on fast-paced timelines, adapt quickly to change, and field requests from different teams simultaneously

  • Ability to systematically execute on tight deadlines

Skills

Creative and data-driven Marketing Professional with experience in B2B and B2C strategy, e-Commerce Specialist, digital campaigns, and team leadership.

Proven success in driving brand growth through content creation, analytics, and cross-functional collaboration.

Skilled in tools like Google Analytics, Tableau, and Adobe Creative Suite, with a track record of boosting engagement, conversions, and online presence.

Fluent in English and Spanish, with a global perspective and a passion for community engagement and brand storytelling.

  • Bachelor's degree in Mass Communications & Marketing.

  • Minor: Business Administration

  • Concentration: Multimedia & Business Management

What I'll Bring

  • 5+ years of brand marketing experience, in beauty, lifestyle, & Luxury consumer goods.

  • Proven experience developing and executing brand campaigns from strategy through launch.

  • 7+ years of E-Commerce

  • Exceptional communication, project management, and cross-functional collaboration skills.

  • A sharp creative eye and deep understanding of brand storytelling across platforms.

  • Market Research

  • Experience with, Photoshop, HTML, Google Analytics

  • Adobe Creative Suite, Adobe InDesign, Adobe Premiere, Adobe Lightroom

  • Journalism

  • Social Media Content, Content Creation, Social Media Management,

  • Public Relations

  • Video Editing, Photo editing

  • Management

  • Search Engine Optimization (SEO)

  • Video Production

  • Content Development

  • Filming

  • Blogging

  • Organizational skills (5 years)

  • Self-starter

  • Problem-solver

  • Fast-paced

  • Attention to detail

  • Interpersonal skills

  • Visual design

  • Positive

  • Production management (3 years)

  • Media relations

  • Google Docs

  • AI

  • Branding

Marketing Skills:

  • Digital Marketing: Email marketing

  • Social and online advertising campaigns

About

my

Resume

Creative Content Creation: With over 6 years of experience as a Social Media Creator Specialist and Marketing Manager, I excel in crafting engaging content that resonates with audiences across various platforms. I have a keen eye for detail, a knack for storytelling, and a deep understanding of new trends and emerging technologies.


Digital Media Expertise: I am proficient in a wide range of tools and platforms, including MS Office suite, Gsuite, Social CRM, Adobe Suite (Photoshop, Premiere, After Effects, Illustrator), and Canvas. I have hands-on experience in CRM, SEO, Google Analytics, and managing ads on platforms like Facebook, Instagram, TikTok, YouTube, and more.
Editorial and Production Skills: My background includes experience in editorial content development, script reading, coverage, video production, and editing for social media platforms. I thrive in fast-paced environments, where I can leverage my multitasking abilities and prioritize tasks effectively.


Community Engagement: I have a strong ability to interface with creative communities, building meaningful connections, and collaborating on projects that drive results. My goal-driven approach, coupled with my passion for creativity and innovation, allows me to develop original content strategies that make an impact.


Experience in B2B and B2C marketing.
I am excited about the opportunity to connect with like-minded professionals, collaborate on exciting projects, and contribute to the ever-evolving landscape of digital media and marketing. Let's connect and explore possibilities together!

Experience

Marketing and Project Manager

Hair & C

2021 — 2024

  • Analyzed marketing data, including campaign performance, customer demographics, and sales figures, to assess effectiveness and RO for a B2B Company, leveraging data-driven insights to drive effective marketing.

  • Developed and maintained reports and dashboards to track key metrics and KPIs, providing actionable insights to stakeholders.

  • Collaborated with marketing teams to design and implement A/B tests, experiments, and surveys to optimize marketing strategies using Tableau and Wrike Software.

  • Utilized statistical analysis and data modeling techniques to forecast market trends and customer behavior.

Brand Ambassador

Adidas

2018

  • Achieved and exceeded monthly sales targets by an average of 10-15%, through active customer engagement and personalized product recommendations.

  • Maintained a thorough knowledge of Adidas products, leading to a 25% increase in customer satisfaction ratings.

  • Handled customer inquiries, complaints, and returns with professionalism, maintaining a 98% customer satisfaction rate. Build and maintain knowledge of visual merchandising strategies and current trends.

  • Implemented visual merchandising strategies that resulted in a 15% increase in foot traffic to the store.

  • Designed and maintained in-store displays, seasonal merchandise changes ensured all products were presented attractively, leading to an increase in sales of featured items and inventory positions.

Digital Marketing Manager

Jewelry Couture

2024 — Present

  • Leverage data analytics tools like Google Ads and Google Analytics to track campaign performance, establish KPIs, and guide strategy optimization.

  • Create visually compelling content using Canva and Adobe Suite to maintain brand consistency and elevate marketing materials.

  • Contribute to annual marketing planning, stepping into various roles as needed to ensure team success and achieve business objectives.

  • Optimized website performance, driving a remarkable 111.2K% increase in online store sessions and significantly boosting conversions.

  • Orchestrated a highly successful Black Friday campaign, leading to a substantial increase in sales for diamond stud earrings.